Top 6 Ahrefs Alternatives | Explore Best SEO Tools for Your Website

When it comes to creating an online marketing strategy, you are well aware of the role SEO (Search Engine Optimization) has to play. One of the best tools for SEO is Ahrefs. It assists you in keyword search, site monitoring, and even competitive analysis. However, Ahrefs can be pricey, and it doesn’t come equipped with all the features that you may need. Luckily enough, there are some decent substitutes available. In this blog, we will highlight the best Ahrefs alternatives to improve your search engine optimization strategies.

Top 6 Ahrefs Alternatives

1. Semrush
2. Ubersuggest
3. Moz Pro
4. Majestic
5. Mangools
6. SE Ranking

1. Semrush

Overview

Semrush is one of the SEO tools that is used widely by SEO professionals and online marketers because of its powerful search engine optimization capabilities. It has all the essential features that support search from keyword explorations to site audits. Targeting the better optimization of the performance of certain websites to see good outcomes, Semrush is what the majority of people miss out on. Because of its detailed and accurate information, you will get all the metrics regarding your website strategy as well as those of your competitors.

Key Features

Semrush is equipped with powerful functions that help him to use it not only for SEO specifically. Below are some of its key features:

• Keyword Research: The traditional method of using Semrush is keyword analysis where the new keyword research is undertaken to be able to understand how to use the relevant keywords that the target audience uses when searching online. One gets to understand the relevant keywords to use on their content depending on the search frequency, competition, and suggestions related to the keywords.

• Site Audit: This feature helps to prevent poor website construction that is expected to impact negatively any possible conversion rate on the site. Semrush will give an audit of your website covering the common issues that need attention including broken links, metadata, and site speed. Addressing these problems improves the overall user experience as well as the SEO aspects of your site.

• Competitor Analysis: The Semrush software gives you the ability to spy on your competitors, a feature that proves to be quite useful. You can evaluate their keywords, backlinks, and content strategies. This helps you identify any potential threats in terms of SEO and from the keyword look for a way of optimizing SEO to be able to find a way past that.

• Backlink Analysis: Backlinks are imperative in the process of SEO and using Semrush backlink analysis and audit tools, you will be equipped with detailed data on your backlinks. You can see who connects you, the link qualities, and even search for more backlinks opportunities.

Pros:

• Assured accuracy

• The user-interface is easy to understand and operate:

• Exhaustive functional scope.

Cons:

• Costly.

• Certain functionalities may require assistance in understanding.

User Experience

The user interface of Semrush is very uncomplicated and comprehensive. All the necessary information is organized within the dashboard of the application, making it easy to find. The keyword suggestions are often regarded as helpful for content creators.

Pricing

Semrush offers several pricing plans:

• Pro: $119.95/month
• Guru: $229.95/month
• Business: $449.95/month

The plans are usually tailored to the specific requirements of Semrush users for smooth handling.

Semrush is a feasible backup for Ahrefs, if you need a feature-rich tool, then Semrush can be an option. Though the subscription price can be a little on the higher side, and there’s also a little bit of time that is required for learning it, it has a strong feature-rich tool and accurate metrics.

2. Ubersuggest

Overview

Ubersuggest could be used as a webinar for SEO for beginners and small businesses that use small budgets since it was created by Neil Patel. It would be possible to perform a keyword search, site audits, content ideas, and check the amount of backlinks to the site. The program doesn’t enable users to do complex actions but gives freedom to operate using valuable insights to increase the SEO rate of a website.

Key Features

• Keyword Research: Ubersuggest has a very useful function of searching for new and analyzing existing keywords. You can check how many times the keyword was searched, its difficulty level, and other suggestions related to that keyword. This helps to select the most optimal keywords to use in your content.

• Site Audit: This function checks your site for possible flaws that can affect its performance. It reviews and reports broken links, pages with slow loading speeds, and missing meta tags. Dealing with these problems will be great for your site and its SEO.

• Content Ideas: In Ubersuggest content ideas are recommended according to what trends are in that specific niche. With the help of this, you can make sure your content is relevant and has a higher chance of bringing in traffic.

• Backlink Data: Ubersuggest has in its grasp the information regarding backlinks. You can see who has linked their pages to yours, what is the quality of those pages, and leverage other strategies to increase the number of backlinks your page has.

Pros:

• Affordable pricing

• Easy to understand and operate

• Suits small businesses perfectly

Cons:

• Other tools have wider functionality

• Precision of the data provided may not be the most accurate

User Experience

Ubersuggest is one of the most appreciated tools by users for its easy interface. It is pretty simple to operate considering its intuitive layout. Keyword ideas are also helpful to many people especially those who are venturing into SEO for the first time.

Pricing

Ubersuggest offers a free version, but here are the paid plans:

• Individual: $12/month
• Business: $20/month
• Enterprise: $40/month

The pricing is really low, especially for small-scale businesses.

If you don’t want to spend much and need to start with an SEO tool, Ubersuggest can be a good substitute for Ahrefs. It has fewer features and some data accuracy problems, but it is cheap and simple to use.

3. Moz Pro

Overview

Moz Pro is another good SEO tool famous for its community and educational resources. It has a keyword explorer, site audit, rank tracking, and backlink analysis. The primary goal of Moz Pro is to enhance your website’s SEO and gain a better understanding of your online visibility.

Key Features

• Keyword Explorer: Moz Pro enables you to find, and analyze new keywords. You will be able to see search volume, and keyword difficulty, as well as be presented with some suggestions for metrics and related keywords. This assists you in selecting the most appropriate keywords for your content.

• Site Audits: This feature allows users to scan their websites for any potential issue that could hinder performance. Moz Pro scans your site and generates an extensive report of different weaknesses ranging from broken links, slow page speed, and missing items such as meta tags and suggests how to fix them. Remediation of these issues can help enhance your site’s SEO and improve user experience.

• Rank Tracking: With Moz Pro, you can always check how your ranking keywords evolve with time. This aids in seeing the effect of your SEO activities and amending them where necessary.

• Backlink Analysis: Backlinks are essential in search engine optimization, and I therefore appreciate that Moz Pro provides a wealth of information on your backlinks. You can determine who is linking to your site, the quality of those links, and even identify ways of acquiring more links.

Pros:

• Tons of Education Information

• Good Community Support

• Reliable Information

Cons:

• Can be difficult to use

• Can be cost-prohibitive for some small enterprises

User Experience

Moz Pro users often commend the available educational material. The tool provides a number of sources including webinars and blogs which enable you to get to know some more about SEO.

Pricing

Moz Pro has several pricing options:

• Standard: $99/month
• Medium: $179/month
• Large: $249/month

For those who appreciate community and education, Moz Pro is a reasonable substitute for Ahrefs, which is indeed pricey and has a poor interface. Nonetheless, its trustworthy information and tutorials make it a powerful tool.

4. Majestic

Overview

Majestic focuses primarily on the analysis of backlinks emphasizing the flow and trust of links as a measure of one’s metric. This is a fantastic tool for anyone focusing on gaining insight regarding their backlink profile. If your goal is to go more into your backlinks and be able to effectively boost your site’s authority, then Weiss is your go-to tool.

Key Features

• Backlink Analysis: Majestic provides an in-depth analysis of your backlinks. You will be able to check who is linking to your site, the strength of those links, and look for ways to gain more links.

• Site Explorer: This feature makes it possible for users to view sites and their respective backlink profiles in detail. Users can analyze their websites in comparison to others and note the things that require improvements.

• Trust Flow Metrics: At Majestic, Trust Flow, and Citation Flow are examples of the metrics that you can find. Such metrics will give you an idea of the strength and quality of the backlinks that you have.

Pros:

• Great tool for conducting backlink analysis

• Ability to analyze the link built into the system

• Cost-effective

Cons:

• Other prominent features are underdeveloped aside from backlinks

• Some users find the interface a bit dated

User Experience

Some of the users seem to appreciate the wealth of backlink data that is on offer from Majestic, but On the other hand, some users have found the interface less straightforward than other tools.

Pricing

Majestic offers a few pricing plans:

• Lite: $49.99/month
• Pro: $99.99/month
• API: $399.99/month

Majestic is a specialized alternative to Ahrefs, perfect for those focused on backlink analysis and improving their site’s authority. While it has an outdated interface and fewer features outside of backlinks, its detailed analysis and unique metrics make it a valuable tool.

5. Mangools

Overview

What is Mangools known for? Its excellent keyword research tools which renowned for being very easy to use. The package consists of KWFinder, SERPChecker, LinkMiner, and SiteProfiler among others. For someone who is looking for simple self-explanatory SEO software, that provides dozens of useful features, I would recommend Mangools.

Key Features

• KWFinder: Mangools offers these services for free to users while also providing great keyword search and Google analytics support, this means you are never going to run out of good SEO or keyword strategies for your social media or website.

• SERPChecker: This feature allows users to better track their marketing efforts by searching for specific keywords across different platforms like Google. It helps to check how many times those specific keywords have been searched.

• LinkMiner: As the name suggests, Mangools offers LinkMiner to its users to track backlinks, the tool allows you to determine how many competitors are linking or referring to your website and whether the links are worth pursuing or not.

• SiteProfiler: This is a feature for getting information about the SEO metrics of any website. You can view its authority and its backlink profile among others.

Pros:

• Quite easy to use
• Fair pricing
• A great tool for keyword research

Cons:

• Doesn’t have a wide range of features as the other tools
• Other users might prefer more sophisticated features

User Experience

Mangools is loved by quite many users because of its ease of use. They describe the dashboard as clean and the tools as intuitive. A lot of users have described KWFinder as one of the tools they love for locating keywords.

Pricing

Mangools offers flexible pricing plans:

• Basic: $49/month
• Premium: $69/month
• Agency: $129/month

For those who do not want to spend a lot of money and are looking for a good keyword research tool, Mangools is a great, easy-to-use, and cheap alternative to Ahrefs. It indeed has fewer options and depth but it’s because it’s easier and cheaper. Mangools are particularly useful to small businesses and personal users.

6. SE Ranking

Overview

SE Ranking is a tool that does it all and allows tracking but is also quite cheap. It has rank tracking of keywords on search engines, website audit, backlinking as well as a ‘marketing plan’ feature. If you don’t want to spend too much and want a tool that does everything in SEO, SE Ranking may be the one for you.

Key Features

• Monitoring Keyword Rankings: SE Ranking gives you the ability to track changes in the rankings of keywords over time. This allows you to gauge the effectiveness of your SEO efforts and to adjust your strategy where necessary.

• Website Audit: A website audit scans for problems on your site that could hinder the site’s performance. SE Ranking helpfully highlights problems such as any broken links, page speed loading time, and even missing tags and descriptions.

• Backlink Monitoring: You can observe SE Backlinks that offer information regarding your backlinks. You can tell who links to you, what their links are, and how they can be improved, and learn to acquire more backlinks.

• Marketing Plan: SE Ranking also gives you a plan to follow for your SEO initiatives. This helps in being organized and in attempting to accomplish the various set objectives of your SEO.

Pros:

• Reasonable pricing

• Rich feature set

• Easy to navigate

Cons:

• A few features are of a lower standard compared to the competition

• They sometimes have incorrect data

User Experience

SE Ranking is quite popular among users due to its low cost and wide range of features. The simple interface allows easy usage even for the novice and the seasoned marketers.

Pricing

SE Ranking offers several plans:

• Essential: $39/month
• Pro: $89/month
• Business: $189/month

SE Ranking is indeed a cheaper option compared to Ahrefs. It provides a plethora of functionality features for a reasonably priced package. Some features offered to clients might be slightly less sophisticated than those competitive, and due to this differences in data can happen. However, the affordability matched with the extensive all-in-one tool should make it suitable for firms of all sizes.

How to Pick the Best Ahrefs Alternatives

Choosing the right competitor for Ahrefs depends on certain key features. Here’s how you can choose:

1. Consider Your Needs

Whether you are doing keyword tracking, backlink checking, conducting site audits, or all of those – determine the purpose of the tool. After all, various tools specialize in different areas, and automating your priorities will help you cut through the clutter.

2. Budget

Evaluate your budget. While there are some expensive tools, there are also some that are not Pacific, for instance. Calculate the average budget you can allow every month to spend on an SEO tool. Keep in mind that some tools have free trial offers or lower-cost plans that may meet your requirements.

3. Ease of Use

Always check how friendly the tool is. Do you hate complicated screens or do you find them easy? If you have only recently started using search engine optimization, then having user-centered tools will save you a lot of effort and hassle.

4. Features and Support

Compare the tools based on the features available in them. For example, would you need help with things like keyword research, site audits, or competitor analysis, and do they have these features? Furthermore, assess whether they offer any support and training, as these are useful if you are stuck or have inquiries.

5. Trial Period

If there are no additional costs involved then do not hesitate to use free trials or demo versions. This enables you to test a particular tool and decide if you want to buy a subscription. This will help you to judge whether the tool is effective for you and whether you are comfortable using it for your purposes.

Taking into consideration these criteria: your requirements, budget, the versatility of the tools, their features, reviews, testing periods, etc. you will be able to select the most suitable Ahrefs alternative for your project.

FAQs

Which Ahrefs alternative is the cheapest?

The cheapest options would be Ubersuggest and Mangools. Ubersuggest is priced at $29 starting and Mangools is also priced at 29.90 start. Actually, both provide an essential list of tools for SEO at a low cost.

Which tool is ideal for the backlink analysis?

Even the designers would agree that Majestic is the best backlink analysis tool available. This useful tool specializes in the back links of a site page and has several unique metrics including Trust Flow and Citation Flow.

Are these Ahrefs alternatives beginner-friendly?

Yes, many of these tools can be used by beginners. For tools that new SEO users can try, Ubersuggest and Mangools are quite easy to use and navigate. Also, SE Ranking has a pretty straightforward and intuitive interface that even beginners can use easily.

Conclusion

In order to select an SEO tool, you will have to determine what your needs are and your budget. A few of the tools are Semrush and Moz Pro which are quite expensive, however they are a complete set. For those who are on a budget or just beginning, Ubersuggest and Mangools are ideal. Majestic would be best for in-depth analysis of backlinks and SE Ranking has an affordable feature set. Try a few of these tools to see which one works best for you.