Learn How To Use Pinterest For Blogging Success In 2024

Pinterest offers an incredible avenue for bloggers to boost their traffic.

Pinterest is like Google — it’s a search engine. Lots of people, about 465 million each month, use it. Almost half of Pinterest users in the U.S. (45%) make more than $100,000 a year. And 80% of people who use Pinterest every week find new brands or products there.

And Pinterest isn’t just for certain types of blogs, like ones about food or fashion. Any kind of blog can do well on Pinterest if you use the right strategies.

Don’t miss out on reaching millions of people just because you’re not sure where to begin! In my beginner’s guide, I’ll show you how to use Pinterest for blogging to make money step by step, to make sure you succeed on Pinterest.

But first, let’s get to know the basic stuff on Pinterest.

Understanding Pinterest Basics:

Bloggers can harness the power of Pinterest to amplify their online presence and drive traffic to their blogs. Utilize Pinterest’s rich pins to enhance content visibility, employ storytelling techniques tailored for Pinterest, and engage niche audiences effectively.

Implementing Pinterest contests and advertising can further boost engagement and reach. Track Pinterest traffic to measure success and refine strategies for optimal blog promotion. Overall, Pinterest is a valuable tool for bloggers aiming to expand their reach and increase engagement.

1. Pin: It’s like a picture, video, or anything else you share on Pinterest.
2. Board: A collection of pins. You can make boards for different topics and keep them public, private, or shared with others.
3. Repin: When you save someone else’s pin to one of your boards.
4. Like: It’s a way to show you like a pin without sharing it again. Liked pins are saved in a special section.
5. Pinner: That’s you or anyone else using Pinterest.
6. Follower: Someone who subscribes to your boards and sees your stuff in their feed.
7. Rich Pins: These pins have extra info, like ingredients for a recipe, prices for products, or locations on a map.
8. Promoted Pins: Businesses pay to show these pins to more people on Pinterest.
9. Buyable Pins: Pins with a “Buy It” button, so you can buy stuff right from Pinterest.
10. Idea Pins: These are like multipage posts, with pictures, videos, and text. Great for sharing ideas directly on Pinterest.
11. Feed: It’s the main page where you see pins from people and boards you follow.
12. Home feed: When you log in, this is the first thing you see – a mix of pins from accounts and boards you follow.

How to Use Pinterest for Blogging?

To effectively utilize Pinterest for blogging, start by creating a Pinterest business account tailored for bloggers. Implement best practices for Pinterest blogging, such as optimizing pins with SEO strategies and utilizing Pinterest analytics to track performance.

Engage with Pinterest group boards to expand reach and consider using a Pinterest scheduler to streamline posting. With these strategies, you can drive significant traffic to your blog from Pinterest in 2024.

Pinterest is more than just a platform for sharing photos and DIY projects. It can also be a powerful tool for driving traffic to your blog and increasing your online presence. In this section, you’ll explore how to use Pinterest for blogging step by step:

Step 1: Getting Started with Pinterest Business Account

To kick things off, you need to create a Pinterest Business Account. This account comes with special tools tailored for businesses. It helps you keep track of how well your Pins are doing and provides access to useful features like Pinterest Business Hub and Analytics.

These tools are essential for understanding your audience and making the most out of Pinterest for your blog.

Setting up your business account is easy and free. You can either create a new one or switch your personal account to a business one. Plus, you can manage up to four business accounts linked to your personal one, giving you plenty of flexibility.

Step 2: Crafting Your Pinterest Profile

Once you have your business account, it’s time to fine-tune your profile. This is your chance to showcase your brand and make it easy for people to find you on Pinterest. Use keywords in your bio to describe what your blog is about. Also, pick a recognizable image, like your logo, for your profile picture.

Step 3: Creating Boards that Match Your Blog

Now it’s time to create boards that reflect the themes of your blog. Start with a board named after your blog to gather all your content in one place. Then, consider making boards for different categories or topics related to your blog. These boards act as entry points for people to discover your content.

For example, if your blogging website is about cooking, you could have boards for different types of recipes like desserts, appetizers, and main courses.

Step 4: Turning Blog Posts into Pins

Transforming your blog posts into Pins is easy and helps drive traffic to your website. You can upload images or videos directly from your blog post to create Pins. Alternatively, you can use an RSS feed to automate the process.

Experiment with different headlines and images to make your Pins stand out. Just make sure they’re relevant to your blog post to avoid misleading your audience.

Step 5: Making Your Pins Stand Out

To get the most out of Pinterest, you need to optimize your Pins. This means creating visually appealing Pins with catchy descriptions and titles. Think about what will grab people’s attention as they scroll through their feeds.

You can also use keywords to help your Pins show up in search results. This is similar to how you use keywords on your blog to improve your SEO.

Step 6: Taking Advantage of Pinterest Features

Pinterest offers a range of features to help businesses promote their content. For example, you can use rich Pins to provide more information about your Pins, such as pricing or ingredients. You can also use Pinterest ads to reach a larger audience.

Step 7: Driving Traffic to Your Pins

Once your Pins are live on Pinterest, it’s important to actively promote them to drive traffic to your blog. This can be done through activities like engaging with other users, collaborating with influencers, and promoting your Pins on other social media platforms. The more you promote your Pins, the more exposure they’ll get, and the more traffic you’ll be able to drive to your blog.

Step 8: Analyzing Your Performance

In last, it’s important to track the performance of your Pins and make adjustments as needed. Use Pinterest Analytics to check metrics like impressions, saves, and clicks, and use this data to identify which Pins are performing well and which ones might need some tweaking. By continually monitoring and optimizing your Pins, you can ensure that you’re getting the most out of your Pinterest strategy and driving maximum traffic to your blog.

FAQs

How Can I Get More People To Visit My Blog Using Pinterest?

To boost your blog traffic on Pinterest, here are some easy steps you can take:

1. Research: Find popular keywords specific to Pinterest and use them in your Pin titles and descriptions.
2. Create compelling Pins: Use attention-grabbing titles and captivating images that tell a story.
3. Use Rich Pins: They automatically update with information from your website, keeping your Pins current.
4. Stay consistent: Pin regularly with fresh content using a scheduler.

How Long Does It Take To Start Getting Traffic From Pinterest?

It varies. Some Pins might take off right away, while others might take a few months to gain traction. The key is to keep promoting your Pins, follow best practices, and try different Pins for the same content to improve your chances of getting noticed.

Summing Up

From what I’ve observed, it’s clear that Pinterest is essential when starting a new blog.

Whether it’s a store blog, a personal one, or any other type, leveraging Pinterest can help you share your content and monetize your blog. In this guide, I’ve outlined step by step how to use Pinterest for blogging effectively.