If you are completely clueless about the possibilities that the SEO field can provide, this article is just perfect for you as it will assist you in having a strong understanding from the get-go.
Regardless of the type of work, whether involving physical activities or simply working online, there is a need to make use of tools.
With the use of tools, your work becomes 200% more efficient, meaning that, provided your setup is correctly calibrated, you could become proficient in your area of work in a short amount of time. With the right set of tools, you can also get one of the best laptops for your digital marketing and blogging ventures!
Likewise, there are many best SEO tools available in the industry for SEO and blogging, out of which only 20% are free while others are paid.
So now let’s see which SEO tools are there that help your website grow well and how they work amazingly within an affordable budget, all of this will be covered in this article.
Content
Best SEO Tools for Blogging | How SEO Tools Work in 2024
Keyword Research Tools
Letโs start with the idea: Keyword research tools. First things first, keyword research is considered the brain of the SEO journey โ to add a bit more of refinement, letโs just say that the first step is a tool for keyword research.
The keyword research tools I suggest are Ahrefs, SEMrush, keyword tool io, and SEO Stack keyword tool.
If you are fortunate enough to obtain any or all of these tools then you can carry out keyword research quite well, but you will also want to have ‘keywords everywhere’ with these tools so that you can at least have an idea of the monthly volume of search, because the traffic estimate data of ‘keywords everywhere’ is much better than that of the other tools.
Website SEO Audit Tools
So now it is time to discuss website SEO audit.
These are some of the great tools for SEO auditing:
Google Search operator for the website (Site:website.com):
You need to do a Google search for this operator. It will reveal how many pages there are and which ones are on your site index. If there are any malware pages existing on your site, then this allows for a good scope for their easy elimination. This type of audit should be carried out whenever the situation of the site not getting indexed arises or there is an abnormal reduction in the performance of the site.
Unlock the power of SEO: 7+ platforms, content mastery & secret strategies! Learn from real case studies!
Ahrefs free webmaster:
This is very easy to start. Just Google Ahrefs free webmaster. To add a site is also pretty straightforward โ create a new project, choose the appropriate Gmail account linked to your search console make the necessary permissions, and then proceed to add all sites containing external links. Go ahead and monitor your keywords, backlinks, and traffic, and even use the Ahrefs audit tool without any charges.
There are some comments which say that your siteโs data will be sent to Ahrefs. But Iโd like to explain that an Ahrefs bot already crawls your website several times every day and even if you havenโt added your website here, your websiteโs information reaches An Ahrefs in one way or the other.
Detailed SEO Extension:
Detailed SEO extension is a Chrome extension that adds many convenient features such as displaying meta tags, headings, images, internal and external links, schemas, etc. If you prefer your site to rank higher than that of your rival, employing this tool gives you the option of doing more than what your rivals do to outrank them in ranking.
Screaming Frog:
Screaming Frog is one of the finest software available for technical SEO review, which is also free, and its paid version is also worth trying. You can even provide the audit report of Screaming Frog for a good fee on Upwork and freelance websites.
Install Screaming Frog on your desktop, all you have to do is crawl your site and all information about your site will be available on the side panel in a matter of minutes. If you want to check how many articles a competitor has, this tool can be very useful, as it allows you to get all the links with a single click, and all the problems on your site can also be solved with this tool.
Moz:
Moz is regarded as a fairly mature tool and its domain authority factor is well-known in Moz. The domain authority factor is one of the most widely known within the sphere of SEO. Moz has several nice audit tools, out of which I think the best is Backlink Spam Score Checker. You can find out the spam percentage of all backlinks on your site and you disavow bad links. All you need to do is upload the backlink report and provide the root domain of the bad links to Google Disavow in the required format.
Moreover, Moz has an Onpage Grader tool which is quite nice as it shows the problems on your page. Simply enter your keyword along with a target URL and it gives you the problems on your page.
SEO Spyglass:
The last one from the range of SEO tools is the SEO Spyglass. You can use this tool for backlink audits because of its high cost many bloggers use this tool. If you are working in an agency or employed somewhere this would benefit you greatly.
Reporting Tools:
Now let us consider some of the Reporting tools available:
Google Analytics:
Google Analytics is an effective reporting tool that you can find on the web and is available cost-free by logging into your Gmail account. Then you can set up your site and integrate the GA4 tag on the heading of your site. To conclude, understanding how visitors interacted with your website through Google Analytics including what pages were viewed, what devices were used, along the duration of the interactions can offer a lot of advantages.
Heatmap WP Plugin:
You can download the heatmap WordPress plugin from the plugin section of wordpress.org. So with the help of this plugin, you can know how many times a visitor clicked on certain sections of the page and this will assist you in a better way to optimize conversions. Also, you can observe areas with more clicks and place a Call to Action or Show advertising like AdSense in those areas.
WhoCopiedMe Plugin:
Another plugin for finding out those who copied your content is called WhoCopiedMe and this plugin again can be found in the WordPress plugin directory. In the case that this plugin is installed on who copied me it will show this information on the backlinks section. You are required to do this step for the WhoCopiedMe plugin to assist you, and what it does is that whenever someone has copied content from your site and pasted it on theirs.
These are reporting tools that are helpful for the interpretation of your website, your users as well as your content.
Conclusion:
In the above article, I have mentioned some of the appropriate SEO tools that you may use for the sites. Some of these tools are completely free while some require a bit of payment but all are worth the investment.
Of all these tools, the most useful are Ahrefs’ free webmaster and Screaming Frog. With the help of these two tools, you can do great SEO and get your website ranked number one on Google.
To read more articles of such nature, save the website and check the blog pages where you will be able to read other interesting articles.