Have you ever considered using Bing or Baidu as a tier 2 search indexer? Both of them can not only help you save on the crawl budget but also provide you with immediate traffic from their search by virtually getting no competition. Keep reading; you’ll see below the top 5 Bing SEO ranking factors and guidelines for optimization by Khizer Tariq.
In blogging, All SEOs always look for Google search engine to rank their websites, but have you ever researched the same keyword trends in Bing? You will love to know that this article will give you a slight edge in the competitive industry of Google SEO because Bing is the 2nd biggest search engine for written content. It captures almost 21% market share in the USA only.
Moreover, the traffic coming from Bing is always of high quality. The visitors read your page for a longer time than Google visitors. According to Matthew Woodward, Bing users view the page more, and you get high CTR on your affiliate links.
Content
What is Bing?
Bing: “Because It’s Not Google” Now this I do have an issue with.
Bing’s search engine is owned by Microsoft which is a company that has roots in the IT industry. As it is simple to say, the word Bing was chosen with the intent of working in the modern world. The name is somewhat akin to the common word ‘Bingo’. ‘Bingo’ in this context means that you have found something that fits.
And, this expression would serve to explain the sound uttered at the point of finding something or making a decision. Microsoft employees were referring to it as Kumo on the internally used beta version of Bing. Prior to Bing Microsoft was offering classic live search, MSN, or Windows Live. It was created and started to work in May-June 2009 by Steve Ballmer, he is a Microsoft CEO. Also, Bing is similar or a good substitution for Google because it has more than 1000 ranking factors.
What Does a Ranking Factor or Signal Do?
Ranking Factors or Signals are the algorithms that allow search engines to provide users with even the most relevant results. There are billions of web pages available on the internet but ranking algorithms allow users to get the results from particular search engines like Bing or Google without wasting time. It only takes the user a few seconds to find the most important information at the top of the page because the results have already been crawled through various web pages. Every second, crawlers or spiders scour through thousands of web pages under numerous keywords or user queries.
Analyzing a website’s ranking as well as its ranking factors can help an individual or a web owner determine how that web page is performing on a search engine. However, there are a variety of factors that come into play for each search engine. They include a web user’s search intent, relevancy, topical authority, ease of use, search engine optimization (SEO) page ranking, domain ranking, targeted geographical area, domain age, etc.
In other words, a representative body seated at the headquarters of a search engine conducts quality control over other specialists engaged in moderation. As a result, quality was preserved daily, and that’s the reason why you received tonnes of SEO updates every single day. Some of their quality ratings and an array of minute updates can be accessed on tools like COGNITIVE SEO.
Bing SEO Optimization Guidelines
As with Google, Bing’s search engine also offers a great chance for bloggers to promote their content and monetize it using ads or affiliates. Bing search engine is working on multiple ranking factors which they have written on their webmaster guidelines.
From my personal experience and practical research, here are some of the top 5 Bing SEO ranking factors you should look for:
1. EMD Domain: Best Bing SEO Ranking Factors
In contrast with Google, Bing also tends to favor niche websites that have a lot of topical clusters. If you have EMD (Exact Match Domain), you’ll rank more in the Bing search. Furthermore, there are no big SEO ranking factors regarding Domain name extension, so any extension can be used.
2. Original Content: Bing SEO ranking factors for Content
Bing has always favored those websites that can produce original content that is of a high quality. You should not write such content that you basically reproduce from the top websites without adding any new ideas and creativity. Hope, you like this bing SEO ranking factors.
3. Meta Keywords: Bing SEO ranking factors for Blogs
Hmm, really, meta keywords? Oh yes, most of the time I have observed a definite ranking on Bing as well after employing meta keywords in my article written through an SEO plugin. In short, this is how meta keywords are used, but that is not always the case. You can still probably use this feature; it will just help you get a small boost in the ranking.
4. Keyword in Meta Title: Bing SEO ranking factors for Websites
Your title should always include a title of high frequency perhaps right at the start as that would be one way for you to be able to include the keyword. Alternatively, you can place the keyword at the beginning of the title rather than strategically placing it at first. Hence, to slightly aid Bing SEO, the area occupied by your keyword in the meta title will make a slight difference if it is placed in the initial words.
5. On-site and On-Page SEO
Onsite or Technical SEO will always work to impress any search engine while at the same time impressing the user with its service. An adequately optimized site will lead the Bing bot to scan your webpage more than the other ones provided that the webpage is made easy to navigate through. In this case, you may also want to look at your website speed, your site design, interlinks, as well as your outbound links.
Apart from that, giving any external or internal links to support his claim is highly appreciated by Bing. So, adding these will also give you a slight advantage in the ranking!
Conclusion
Bing optimization technique will get you an additional 21% of which you would have otherwise lost optimizing solely for Google.
These are the top 5 ranking factors that I experienced for Bing search engine SEO. You can follow these tips, and if you have some helpful insights, I would love to see your comments on this article. Also, don’t spam in optimizing your site for Bing because Bing will deindex your site at any time.
Happy Blogging!