Internal linking is a very crucial aspect of SEO. It allows Google and other search engines to comprehend your website in a better way and when they understand it better, they might select it as one of the top result pages.
However, what is the ideal amount of internal linking per post? Furthermore, how do we effectively draft a plan for linking the various pages together In this blog post, I will attempt to answer these questions and give you some helpful hints and advice to create a strong internal linking strategy for your website.
Wondering how many internal links to sprinkle on that post? That figure should not drive people crazy, but rather it should steer people toward the perfect mix of SEO effectiveness and reader experience. Think of the length and content of the post; If you have written shorter and less informative articles, you can still link them to in-depth previous articles or pages on the website to engage users and increase traffic to your site!
Content
Internal Links
For your site to gain superiority on the search engines, it is essential that you focus on internal links.
Now letโs get to the point and answer the question, what are internal links? In other words, they are links that navigate the user from one page of a site to another page of that same site. Link to know the number of internal links a single post has? Take heart, youโre not the only one! Although itโs true that there is no magic number, there is a good practice; linking your content to a relevant page on your site through internal links enhances the userโs experience boosts the SEO effect, and enables search engines to grasp the architecture of your content.
You may not encounter them as they are not like hyperlinks which are hyperlinked texts from other websites these are also external links. But rather donโt ignore them, internal links are crucial too!
The very first saying provides an explanation for this: They help improve the understanding of the site by search engines, such as Google. When one-page links to another page of the same website, it in actual terms tells Google how those pages are interconnected which in fact assists Google in understanding what that website is about.
In layman’s terms, having many internal links is important to the recognition of your web page by search engines.
How Many Internal Links Per Post?
Letโs discuss some digits. How many internal links must be included on each page?
Well, there isnโt one answer suitable for all. But as an SEO expert I think, if you have a 1500-word article, itโs reasonable to expect approximately 3 internal links. Similarly, for a 2000-word article, around 5 or 6 internal links may be required.
This keeps things balanced โ not too many links to scale your readersโ mountains and vistas, but enough to provide them with a doorway to other relevant pages.
However, some other experts suggest that it is good to have 5-10 internal links in a post of more than 2000 words.
Understanding Different Types of Internal Links
Before using internal links on your website, it is vital that you familiarize yourself with those types of internal links that are available to you. These types of links serve various purposes and enhance the overall navigation and experience of users on your website.

1. Contextual Links
Contextual links are the most frequently typed internal links that hypertextualize any pages within your text. They explain in detail what the preceding paragraph is about. For example, when you are writing about gardening and you mention a specific plant, you are able to write a hyperlink that directs readers to a page that elaborates on that particular plant.
These links are definitely not a distraction from the content but rather assist the reader in seeking additional information. Search engines, including Google, regard these links as contextual and therefore consider that the content is useful.
Such links can also be referred to as direct links in your web pages since they are embedded in the menu directing the visitors around your site. I.e. on a site that sells shirts, you will probably see links such as โMenโs shirts,โ โWomenโs shirtsโ and โOther stuff.โ
Now, these links make it easy for the audience to find the content they need on your site. This greatly helps in maintaining an effective and effective experience when looking through the website.
Footer Links are at the bottom of your web pages, where the footer sections are, your footer links are mostly links to specific important pages such as the home page, the contact page, the about page, and the terms, and conditions page. Footer link reduces the time spent by users to find relevant information since they can click on it from any part of the site.
Footer links can, in turn, improve the usability and accessibility features of your website. These links, however, are more useful for those who want to navigate through the pages by scrolling down to the end of the page.
4. Image Links
Image links are like regular links but rather than being in words, they are in pictures on your web page. Perhaps due to a picture or an animation, these links direct internet users to other pages. Writing for instance, furniture sellersโ websites, clicking on a picture of a sofa can connect one to the picture seller of the sofa.
The links provide added fun to the designs of your website as they can be used to illustrate. Such images help in marketing the products or services well.
Implementing Internal Linking Tactics
Now, let us discuss another important aspect of your internal links in a way that makes you an expert planner.
Link Types
The first step should be comprehension of piracy strategies. As already observed, piracy strategies come into four types, namely: contextual, navigational, footer, and image links.
Use Anchor Texts
Anchor texts are those words that are clicked to get from one page to the other. They are essential for internal linkage.
For instance, linking a page to one that has information about the product may have the instruction โthis product is oursโ as the anchor text.
Such words, for example, serve to explain to viewers the kind of information that will be found on the targeted page. That way, navigating the site becomes easier.
Choosing the Right Pages to Link
It is necessary to select pages that are relevant to the content you are referring to. For example, in an article focusing on cats, it would be reasonable to provide links to other articles about cats not to those about birds.
Don’t Use Too Many Links
In this regard, avoid overloading your web pages with excessive internal links as it has been noted severally. Your readers may be lost as it would make your page look spammy.
It is also advisable to restrict the internal link to around 5 or 6 within the same post. This is to ensure that the readers have an adequate choice of links without being overwhelmed.
You can use more image links than text links as they are more space-efficient.
Adding New Links to Old Articles
It is effective in making new content more visible to the readers since the older articles are still relevant and linked. For instance, you can take a substantially older popular blog and cite it in more recent posts. In that way, more people can visit your content and spend more time on your website.
Link to Your Best Pages
Each website has strong pages that get the most visitors. Try to ensure that relevant links to your top pages are embedded in your content so that they can be viewed by many.
Your best pages could be your product pages, contact pages, or the most-read articles on your blog. Leverage the traffic that these pages receive in order to assist every aspect of the website.
Think About How Your Website is Organized
How you structure your website is an important factor when deciding where to place links. If you have many pages, you ought to include more links so readers can access desired information easily. If your website is small, you may not need many links because itโs straightforward for people to locate things.
FAQs
Should I add Internal links on Pages with more or less Traffic?
Yes, it especially helps to link internally on high-traffic pages, and yes, many recommend linking on low-traffic pages too for many reasons. In high-traffic pages, internal links can act as a guide as to where else a visitor can visit a particular site, and in low-traffic pages, they can actually bring visibility and encourage web engagement. It improves usability and website navigation.
Are Internal links considered Backlinks?
No, internal links still link back to pages within an existing website’s domain and are therefore not seen as backlinks. Backlinks, in contrast, are external links to a website’s domain.
Conclusion
There is no specific number of links that should be used for every page during internal linking. It is based on the page in question.
By implementing internal linking strategies, the visibility of your site in the search engines will increase, plus the usability will be better. By following these recommendations, it is possible to develop a linking strategy that will be beneficial to the development of the site in many aspects.
So, how many internal links per post? It is determined by the type of the link, relevance of the pages, and even the number of existing links on the pages. So I recommend striving for around five or six internal links for each page of your website.