How Much Does Local SEO Cost

The Ultimate Guide: How Much Does Local SEO Cost in 2024?

In 2024, the cost of local SEO services can be roughly between $300 to $10,000 per month depending on the firm hired. A number of factors such as the nature of your business, the quality of service offered, and competition from other businesses/brands are going to impact the pricing.

Hiring freelancers may prove less expensive than going for larger companies especially when a freelancer is being hired for simpler localization projects; however, companies may ask for more if the project is complicated.

If you are perplexed about the range of prices local SEO can go up to, try analyzing which factors determine the best price for the service. Local SEO pricing can also range based on which city or country their client is located in. However, that shouldn’t be an issue as there are solutions available for all types of budgets. Whether you choose to go for a local SEO in Los Angeles or Australia, it’s all going to benefit your business.

As for this article, I’m going to discuss the cost of local SEO along with how to break down the large prices as a company. Plus I will explain the many reasons why the local SEO pricing structure can be so volatile.

Letโ€™s get started!

What Affects Local SEO Pricing

As with other SEO services, local SEO is not a fixed syndrome. Many variables determine how much hypothetical local SEO providers may charge you for local SEO services;

1. The Scope of Your Project

What needs to be understood is that the scope and scale of the local SEO project largely determine how much would be invested into it. If you have a large area in terms of the local market, a lot of competitors to your business, and plenty of products and services that you want to sell there, that would also increase the cost.

2. Types of Local SEO Services

Include collaboration with Several SEO providers for citation building, website optimization, and other link-building SEO strategies. This means the higher the scope and the lower the number of SEO providers, the easier and more efficient the delivery of local SEO services is likely to be.

Here is how this works, simple local SEO strategies or expertise would typically be viewed as;

  • Local SEO Audits: Depending on your agencyโ€™s digital marketing skills, these can range anywhere from $500 to $5,000 or more depending on your agency selection as well as your website features and complexity.
  • Google Business Profile Optimization: The charges depend on the skills, caseload, and overall experience of the agency, these costs may vary from $500 to $100 for smaller agencies.
  • Content Creation: Prices vary depending on the scope of the project and the quality of the work.
  • Citation Building: Costs can range from $5 for basic services to $499 per year for more comprehensive packages.
  • On-Page SEO:ย Basic linked pages would cost $99 per year, and advanced optimization features would cost roughly $499 per year.

3. Competition

Businesses operating in highly competitive industries tend to pay more for working with SEO providers as their services will still be relevant thanks to the competition.

4. Location

Taking a location into account, the more expensive it becomes, the greater the level of placement competition. Higher competition means a greater price range for associate charges.

5. Number of Products and Services

A more sophisticated SEO approach may increase costs for firms that offer a wide variety of products or services.

6. Service Provider Expertise

Paying osteopath SEO professionals for services that are better and are the result of experience may be costly.

7. Chosen Tactics

There are many different types of SEO tools that one can choose from to use. Some of these tools are less costly but consider investing in those that are more expensive because they are reliable.

8. Current Online Presence

Businesses with an established dominant presence require less effort to do so thereby lowering costs.

9. Business Size and Goals

Some agencies have set costs based on their goals and the business types expected to suit those goals.

10. Industry & Target Audience

The industry you are in and the scale of the target audience also have an impact on pricing.

How Much Does Local SEO Cost In 2024?

How Much Does Local SEO Cost

The main purpose of understanding how much does local SEO costs is for businesses to find out the scope of SEO services required. For greater clarity of the figure, some examples of what the intermediaries charge for different services will be given.

Uncertain about the initial budget for local SEO? The price is contingent on what your business involves. Modest budgets are not an impediment as there are many affordable options available! Local SEO professionals can do SEO audits that donโ€™t cost a cent or speak with you on a plan that does. Local SEO, which increases local sales and search visibility, is beneficial for even small business franchise owners as well as agency managers.

1. Creating a Google My Business Listing

In terms of local SEO, one important action in a business is creating an account in Google My Business. Yes! This makes it possible for businesses to be found in local searches. Pricing for this can differ:

  • Basic listing creation: Basic listing: $200-$500
  • Optimized listing including photos and posts: approximately $300
  • Fully managed single account including review responses: Up to $500

2. Ongoing Monthly Optimization

To explain it better, your website needs tweaking every now and then so that search engines can rank it better. Monthly optimization services could range from 500 to 2, 500 dollars approximately:

  • For a small local business:ย $500 every month
  • A mid-sized business with a more complex website: $1500 every month
  • A large e-commerce business with multiple locations:ย $2500 per month

3. Introductory Local SEO Package Pricing

Some companies offer local SEO for beginners packages at the starting stage to assist with local SEO. It starts from 300 to 800 dollars every month:

  • Basic package with Google Business profile setup: Around $400 per month
  • Package including local keyword research: About $600 per month
  • Package with keyword research and local citation building: Up to $800 per month

4. Local SEO Audit

Before beginning any SEO activities, a campaign should analyze the initial state of the website starting with its local SEO.

  • Basic audit: Around $500
  • Deep-level audit: About $1,500
  • Audit with an action plan for improvement: Up to $2,000

5. Keyword Research And On-Page Optimization

Paid SEO services require selecting relevant keywords and finer details on aspects of web pages, which makes optimizing particular web pages more essential. Because of the demand for this service, the market value sits between 500 – 1500 dollars:

  • Small business website (less than 10 pages): Around $550
  • Medium-sized business website (10-50 pages): About $1,000
  • Large business website (50+ pages): Up to $1,500

6. Comprehensive Audits

Web departments perform local SEO audits alongside providing other features like implementing new SEO tools and strategies. Analyzing the cost, it varies between $1,500 and $5,000:

  • Comprehensive audit for a small business website: Around $1,500
  • Audit for a medium-sized business website: About $3,000
  • Audit for a large business website with complex technical SEO: Up to $5,000

7. Local SEO Package

Local SEO packs are available for businesses to targeted locations and include almost every available service. On the cheaper end any small service offering could exceed $2,500, while for a larger multi-location franchise, the retainer could exceed 3k.

  • For a home services business: Around $1,500 per month
  • A law firm in a competitive area: About $2,500 per month
  • Multi-location retail chain: Up to $3,000 per month

8. Local SEO Services (Per Hour)

The cost of SEO services is notoriously variable, and there are no set price ranges that providers adhere to. Hourly rates for services can range as stated below:

  • Consulting services: Between $50 and $2,000 per hour
  • Content creation: Around $100 per hour
  • Link building/outreach: About $250 per hour
  • Technical SEO audit: Up to $750 per hour

Factors That Affect Budgeting for Local SEO

If you are a business manager who is considering hiring local SEO services, you must be thinking about how to decide which package or service will suit your growing business. Let us know what’s the approach in a step-by-step process.

How Much Does Local SEO Cost

1. Your Goals

First of all, what are your goals with local SEO? In a nutshell, Local SEO is concerned with the chances of the business appearing at the top of the search results when people search for the products and services of the business in their locality.

Inserting a big picture perspective into SEO and localizing it, budgeting one for local SEO services can range from a low of five hundred dollars all the way to a thousand dollars per month but with possible factors of ten thousand dollars per month. These factors however include various aspects which you include in your SEO works. Below are some common goals or objectives that businesses usually have:

  1. Rank higher in local search results.
  2. Get more leads.
  3. Bring more people to your business.
  4. Make more people aware of your brand.
  5. Improve your online presence in your local area.
  6. Stand out from other local businesses.
  7. Increase your sales and revenue.
  8. Get more phone calls from potential customers.
  9. Get more people to fill out forms on your website.

Increase the number of lead forms filled out on the website.

These goals can vary from business to business. At the same time, they determine the strategy that an SEO agency or professional will follow which in turn affects the prices that you will have to pay to them.

2. Number of Locations

Do you have more than one location for your business? If yes, then you will most likely have to put in โ€˜extraโ€™ efforts in order to set up your online presence for โ€˜each specific locationโ€™. This includes creating separate business profiles on listing platforms like Google My Business and also writing location-based content for every such profile.

Here are some of the services you might need for each location, along with their costs:

  • Setting up your Google Business Profile: This might cost around $500 as a one-time fee, and then $100 to $500 per month for ongoing management.
  • Creating landing pages: This could cost anywhere from $250 to $1500 per page.
  • Creating location-specific pages: This might cost between $250 and $750 per page.
  • Writing blog articles for each location: This might cost between $100 and $300 per article.
  • Doing technical SEO work and maintenance: This could cost between $500 and $1500 per month.
  • Building backlinks: This might cost between $250 and $1000 per link.
  • Building citations (which are mentions of your business online): This might cost between $0.5 and $5 per citation.
  • Reporting and monitoring: This might cost between $250 and $1000 per month.

But this is where time and money need to be committed. More locations, more investment in local SEO services.

From what I have seen in the past, you may be charged additional monthly fees of $500 up to $2000 for every individual location that you intend to optimize. Some agencies can give discounts for having several locations or charge flat fees for a specific number of locations instead.

3. Size of Your Website

Now, the other thing that plays a role is the scale of your website. The greater the number of pages on your site, the greater the time requirement for local optimization of those pages.

Hereโ€™s how I estimate the prices according to the size of your website:

  • Small website (1-10 pages): $500 to $1500
  • Medium website (11-50 pages): $1500 to $3500
  • Large website (51-100 pages): $3500 to $7000
  • Extra large website (100+ pages): $7000 to $15000 or more

FAQs

How much does local SEO for a small website cost?

Local SEO for a small business website can range from hundreds to thousands of dollars monthly depending on the package and competition in the area.

What is the difference between Affordable local SEO and Cheat local SEO?

Affordable local SEO offers quality work at a lower price, while cheap SEO is offered without regard for the workโ€™s quality.

Final Words

So, when thinking about how much does local SEO costs, considering everything I have mentioned in this article is essential. Think about what your goals are, what countries you have rights in, and what the size of your website is. Then, you can select a local SEO package that suits your needs and is within your budget for your business.

Khizer Tariq<span class="bp-verified-badge"></span>

Khizer Tariq

Khizer Tariq is a Copywriter, SEO executive, and tech enthusiast with more than 8 years experience. He is running popular blogs in the traveling, mobile & pc gaming, technology, banking & finance, education, and motivational speakers industries. Moreover, KT is teaching and making helpful content on different platforms like Facebook & youtube. You can follow Khizer Tariq onย Linkedin,ย Facebook,ย Twitter,ย Pinterest,ย Instagram.

Articles: 155

Leave a Reply

Your email address will not be published. Required fields are marked *