In 2024, the price of local SEO services can be anywhere from $300 to $10,000 per month if you hire a company to do it for you. The price depends on a few things, like how unique your business is, how good the services are, and how many other businesses are competing with you.
While freelancers might charge less for their services. But if you hire a bigger company, they might ask for more, especially if your project is complicated.
Confused about how much local SEO can set you back? Local SEO pricing varies depending on your location, competition, and goals. But don’t worry, there are options for every budget, from affordable DIY solutions to enterprise-level packages. Whether you’re in Los Angeles or Australia, investing in local SEO can bring great returns for your business.
In this article, I’m going to tell you how much does local seo costs. Plus, I’ll explain the reasons why local SEO prices can vary so much.
Let’s get started!
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What Affects Local SEO Pricing
The cost of local SEO services isn’t one-size-fits-all. Different factors can influence how much you’ll pay for these services:
1. The Scope of Your Project
The size and complexity of your project play a big role in determining the cost. Factors like the size of your city or local area, the number of competitors you have, and how many products or services you want to promote can all affect pricing.
2. Types of Local SEO Services
Local SEO services include things like keyword research, website optimization, link building, content creation, and managing your online reputation. The more services you need, the higher the cost is likely to be.
Here’s a breakdown of some typical local SEO services and their costs:
- Local SEO Audits: These can range from $500 to $5,000 or more, depending on the complexity of your website and the agency you choose.
- Google Business Profile Optimization: Costs can range from $100 to $700 per location.
- Content Creation: Prices vary depending on the scope of the project and the quality of the work.
- Citation Building: Costs can range from $5 for basic services to $499 per year for more comprehensive packages.
- On-Page SEO: Hourly rates can range from $50 to $300.
3. Competition
If you’re in a highly competitive industry or market, you may need to invest more in your SEO strategy to stand out. This can drive up the cost of your services.
4. Location
The cost of living and the level of competition in your area can also impact pricing. Generally, the more difficult it is to rank in your location, the higher the price.
5. Number of Products and Services
Businesses with a wide range of products or services may need a more comprehensive SEO strategy, which can increase costs.
6. Service Provider Expertise
Experienced agencies or freelancers may charge more for their services, but they can also deliver better results.
7. Chosen Tactics
Different SEO tools and tactics require different levels of investment. Some strategies may be more expensive but also more effective.
8. Current Online Presence
Businesses with a strong online presence may require less work, which can lower costs.
9. Business Size and Goals
Some agencies tailor their pricing based on the size and goals of your business.
10. Industry & Target Audience
The type of industry you’re in and the size of your target audience can also affect pricing.
How Much Does Local SEO Cost In 2024?
Understanding how much does local SEO cost is important for businesses. Let’s explore some examples to get a better idea of what different services might cost.
Unsure how much to invest in local SEO? The cost depends on your business’s needs. But don’t worry, there are solutions for every budget! From free SEO audits to consultations with local SEO pros, you can find a plan that works for you. Whether you’re a small business owner, a franchise manager, or an agency director, local SEO can bring in more local customers and improve your search visibility.
1. Creating a Google My Business Listing
One essential step in local SEO is creating a Google My Business listing. Yes! This helps businesses show up in local searches. The cost for this service can vary:
- Basic listing creation: Between $200 and $500
- Optimized listing with photos, posts, and updates: Around $300
- Complete management, including responding to reviews: Up to $500
2. Ongoing Monthly Optimization
Keeping your website optimized for search engines is an ongoing process. Monthly optimization services can range from $500 to $2,500:
- For a small local business: Around $500 per month
- A mid-sized business with a more complex website: About $1,500 per month
- A large e-commerce business with multiple locations: Up to $2,500 per month
3. Introductory Local SEO Package Pricing
Some businesses offer introductory packages to help businesses get started with local SEO. These can range from $300 to $800 per month:
- Basic package with Google Business profile setup: Around $400 per month
- Package including local keyword research: About $600 per month
- Package with keyword research and local citation building: Up to $800 per month
4. Local SEO Audit
Before starting any SEO work, it’s important to assess the current state of a website’s SEO. A local SEO audit can cost between $500 and $2,000:
- Basic audit: Around $500
- Deep level audit: About $1,500
- Audit with an action plan for improvement: Up to $2,000
5. Keyword Research And On-Page Optimization
Selecting the right keywords and optimizing web pages is crucial for local SEO success. The cost for this service can range from $500 to $1,500:
- Small business website (less than 10 pages): Around $550
- Medium-sized business website (10-50 pages): About $1,000
- Large business website (50+ pages): Up to $1,500
6. Comprehensive Audits
For a more thorough analysis of a website’s SEO, comprehensive audits are available. These can cost between $1,500 and $5,000:
- Comprehensive audit for a small business website: Around $1,500
- Audit for a medium-sized business website: About $3,000
- Audit for a large business website with complex technical SEO: Up to $5,000
7. Local SEO Package
Businesses can opt for comprehensive local SEO packages that include various services. These packages can range from $1,000 to $3,000 per month:
- For a home services business: Around $1,500 per month
- A law firm in a competitive area: About $2,500 per month
- Multi-location retail chain: Up to $3,000 per month
8. Local SEO Services (Per Hour)
If businesses prefer to pay hourly rates for SEO services, the cost can vary widely:
- Consulting services: Between $50 and $2,000 per hour
- Content creation: Around $100 per hour
- Link building/outreach: About $250 per hour
- Technical SEO audit: Up to $750 per hour
Factors That Affect Budgeting for Local SEO
If you’re a business owner thinking about investing in local SEO services, you might wonder how to choose the right package or service for your growing business. Let’s break it down step by step.
1. Your Goals
First off, what are your goals with local SEO? Basically, local SEO is all about getting your business to show up higher in search results when people in your area look for products or services you offer.
Now, the price tag for local SEO services usually starts at $500 per month, but it can go up to $10,000 per month depending on different factors. These factors include what you want to achieve with your SEO efforts. Here are some common goals:
- Rank higher in local search results.
- Get more leads.
- Bring more people to your business.
- Make more people aware of your brand.
- Improve your online presence in your local area.
- Stand out from other local businesses.
- Increase your sales and revenue.
- Get more phone calls from potential customers.
- Get more people to fill out forms on your website.
These goals can vary from business to business. They also affect the strategy that an SEO agency or professional will use, which in turn affects the price you’ll pay for their services.
2. Number of Locations
Do you have more than one location for your business? If you do, you’ll probably need to do more work to optimize your online presence for each location. This includes creating listings for each location on platforms like Google My Business and creating content that’s specific to each location.
Here are some of the services you might need for each location, along with their costs:
- Setting up your Google Business Profile: This might cost around $500 as a one-time fee, and then $100 to $500 per month for ongoing management.
- Creating landing pages: This could cost anywhere from $250 to $1500 per page.
- Creating location-specific pages: This might cost between $250 and $750 per page.
- Writing blog articles for each location: This might cost between $100 and $300 per article.
- Doing technical SEO work and maintenance: This could cost between $500 and $1500 per month.
- Building backlinks: This might cost between $250 and $1000 per link.
- Building citations (which are mentions of your business online): This might cost between $0.5 and $5 per citation.
- Reporting and monitoring: This might cost between $250 and $1000 per month.
All of this work takes time, so the more locations you have, the more you can expect to pay for local SEO services.
As per my experience, you might pay an extra $500 to $2000 per month for each location you want to optimize for. Some agencies might offer discounts if you have multiple locations, or they might ask for a set price for a certain number of places.
3. Size of Your Website
Lastly, the size of your website matters too. If you have a lot of pages on your website, it’ll take more time and effort to optimize each one for local search.
Here’s my thinking of how much it might cost based on the size of your website:
- Small website (1-10 pages): $500 to $1500
- Medium website (11-50 pages): $1500 to $3500
- Large website (51-100 pages): $3500 to $7000
- Extra large website (100+ pages): $7000 to $15000 or more
FAQs
How much does local SEO cost for a Small Website?
For a small website, local SEO can cost a few hundred to several thousand dollars per month, depending on the package and competition in the area.
What’s the difference between Affordable and Cheap local SEO?
Affordable local SEO offers quality work at a fair price, while cheap SEO might sacrifice quality for a lower cost.
Summing Up
So, when you’re thinking about how much does local SEO costs, you need to consider all of these factors I’ve mentioned before. Think about your goals, how many locations you have, and the size of your website. Then, you can choose a local SEO package that fits your budget and helps you reach your business goals.
