How Much Does an SEO Audit Cost?

How Much Does an SEO Audit Cost | Insights and Pricing Guide

An SEO audit entails checking for issues that could negatively affect how well a website is ranked on search engines. There are free tools available that could help you perform a basic audit, however, there are times when a basic audit might be too basic and an SEO audit would be more appropriate. But how much does this SEO audit actually cost?

If you do not have any idea about how much it costs, then we can find out together! The prices can go literally from a few dollars to thousands of dollars depending on various factors such as the provider, the scope of the work, and sometimes the complexity of the work. Once the audit has a set date, it typically takes a between few days and a few weeks depending on how extensive the audit is. Other factors like how detailed the reporting is will affect the price.

I am going to explore every aspect of that further in this guide.

However, before doing that, let’s first understand the different types of SEO audits and exactly what is included in an SEO audit.

What is an SEO Audit?

An SEO audit is a comprehensive diagnostic of the website with the aim of establishing its ranking within search engines. This seeks to highlight areas that the website does great and areas that need improvement.

Let’s get a bit more practical and look at the different components of SEO audits:

Technical Audit

This component is assessing the technical stuff in relation to your website. Itโ€™s the investigation of dead hyperlinks, content that is copied, and the page load time. These are some of the aspects which may determine the ranking of your site on search engines.

Competitive Audit

In this portion of the audit, you focus your attention on how your peers have performed on their websites. You get to find out what they are focusing on and what they have in which you do not. Knowing what your business opponents are doing will enable you to enhance your website as well.

Social Audit

About the examination of social networks, this measure assesses the value of the website on Facebook, Twitter, Instagram, etc. It looks for the number of people who liked, shared, and commented on various posts. Given the opportunities social networking offers for getting traffic to your site, it is good to consider how effective you are on such networks.

Content Audit

This section of the audit particularly focuses on the content of your website as for SEO, content is king. It includes the quality of your blog, the keywords you are using,, or how much your content is optimized. Content relevance and targeting the audience is requisite in order to increase the performance of Search Engine Optimization.

Link Audit

More than likely, this would be the last section of the audit that focuses on the links that direct traffic to your site from other resources. It includes the number and quality of these links. Relevant internal links of good quality can serve as an advantage in determining your siteโ€™s authority in the search engines.

Which SEO Audit Should You Do?

How Much Does an SEO Audit Cost?

For best results, it is best to perform a full SEO audit covering all the areas mentioned above. It helps improve the performance of your site in search engines tremendously.

High placement in search results is very important for a company. Once your site is complete, your site will be using good SEO and will be rated higher for important keywords. A complete SEO audit can improve your siteโ€™s speed and user experience as well.

In order to penetrate the first page of results, it is necessary to have your website properly optimized since about 75% of the users do not go beyond the first page. If these users find a product that addresses their needs the chances of them signing up for your email or purchasing a product are higher.

Hence, what do these figures imply for your company? Incoming money makes more sales, leads, and conversions statistically possible. Having additional funds permits the expansion of the company through hiring more employees, adding services, or even coming up with new items. Such is the strength of a proper SEO audit.

Why is SEO Audit Important?

Since I have outlined the components that constitute an SEO audit, let me now show you how beneficial doing an audit is.

  • Find ways to improve: The audit identifies parts of your website that need improvement to increase its visibility to users.
  • Beat the competition: Analyze successful websites and do what they do. This will allow you to receive more traffic than they do.
  • Fix problems: The audit identifies elements that may hinder or baffle users, resulting in reduced traffic to your website. Removing such elements may enhance traffic to the site.
  • Learn who is visiting your site: Determine the types of people who come to your website. This is critical as it allows you to make appealing content to them in order for them to keep visiting your site.

How Much Does an SEO Audit Cost in 2024?

SEO audits have different price tags attached to them and this is based on the size of the website and its objectives. In general SEO audits range from $650 to as much as $14,000 for an extensive audit, but other simpler ones can go for as low as $350.

This is the price range that most companies adhere to when they are conducting an SEO audit which is comprehensive in nature and provides a report about the same.

In case you require a complete SEO Report and review, I would recommend US website design | KT Soft, US website design. They are quite professional in their approach and the customer care is equally impressive.

If on the other hand, the results are not satisfactory, you might want to check out Fiverr for a local SEO audit. Depending on the platform, the audit cost can range from 5 to 770 dollars.

Here is how one kinda price would correlate to a service:

  • Basic audit (under $100): This will find simple technical issues.
  • Standard audit ($100-$300): This type is designed for more technical issues and may examine your content and your competitors.
  • Advanced audit (over $300): This is a detailed audit that tries to analyze anything that has an effect on the SEO of your website.

What Makes SEO Audits Cost More or Less?

The cost of an SEO audit can start at about 650 and can even go up to 14,000. However, there are a bunch of things that decide how much youโ€™ll have to pay for one. The cost of an SEO audit on the contrary depends on the scale, the level of complexity, or the provider you select. Depending upon the extent of your business and how detailed the audit that you want, the price gets inflated. Make sure to get quotations from various companies and compare their rates before you set a budget for audits.

How Much Does an SEO Audit Cost?

Letโ€™s have a look at them:

1. Website Size

The bigger your website, the more pages you have and so the more time it takes to review an SEO audit. A factor that determines the cost of an SEO audit is the amount of content on your website. In such a case if for example, you have say one hundred and fifty pages on your website, then the cost for the SEO audit would definitely be very high because such several pages are higher than if you had say only one hundred on a website.

Thereโ€™s no point in cutting costs by auditing only a select few pages as it doesnโ€™t portray the complete picture regarding your strengths and weaknesses from an SEO perspective. Moreover, crucial mistakes including the likes of 404 pages may even get overlooked. Many agencies have higher rates based on the volume of web pages that are evaluated. Depending on how big of a website you have, you may have to ask for a personalized estimate.

2. Audit Inclusions

Not every SEO agency will have the same features appealing in an audit, for example, some will have a dedicated link audit while others will have an emphasis on the technical audit. The services that are part of an audit package will influence the cost of that package. These agencies have to price their offerings higher than basic technical audits that are now widely available.

Make sure to clarify whether the company you are about to hire can design its offerings based on your requirements. The industry leaders are working towards providing a solution to the clients of different businesses implementing the SEO plans and even carrying out audits.

3. Agency Size

Agency size, in turn, determines the costs associated with an SEO audit. Smaller agencies with limited numbers in their team might charge lower costs than bigger ones with wider ranges. On the other hand, companies must be able to operate at lower levels because of low numbers but they can afford lower prices as larger companies have greater volumes.

Agencies, irrespective of their size have advantages, but bigger ones tend to be more experienced and professional in rendering audit services and provide well-written and clear-cut actionable audit reports.

4. Agency Experience

SEO audit costs are also determined by the experience of the agency. When you work with a knowledgeable agency they have the benefit that they know how to use current SEO best practices.

Highly qualified agencies tend to be expensive since they can apply this knowledge and skills in practice. Such agencies can actually enhance the metrics and earnings of your site.

5. Turnaround Time

In a case where time is of the essence, it is likely to cost more to have the audit, particularly for direct providers. There are extra fees incorporated into the final cost for the additional services. However, if time is not a factor then you can avoid paying the extra charge. It varies based on the dimension of the website, how fast you need it done, and the guidelines set by the agency.

If you would like fixes and audits done quickly selecting a larger agency may assist you. They generally get things done faster.

6. Audit Implementation

Many agencies say that after the seo audit is concluded, there are many tasks left and they offer help with those tasks. Primarily the pricing for this assistance is determined based on the magnitude of the issues discovered in the audits.

The best agency to work with is the one that has smart people. They tend to fix and do everything in a swift manner. Discuss the cost of repairs with the agency before commencement to avoid misunderstandings.

How Long Does an SEO Audit Take?

For a pronounced seo audit, the ideal time taken is 30 โ€“ 45 days. On rare occasions, you may even do it in under a week. Try using some free SEO checker tools to see the results in an instant.

The size of the site determines the duration of a SEO audit. If your site is made up of 10 to 20 web pages, you may spend just a week on the audit. If, on the other hand, your site has more than a hundred web pages, then expect the audit to exceed 45 days.

FAQs

Is spending money on an SEO audit worth it?

No matter the amount you spend on a SEO audit rather than on a check-up, it ensures it be a good investment. It enhances your websiteโ€™s capabilities and helps you get to know your competitors better.

What are the best instruments for carrying out an SEO audit?

To conduct an SEO audit can require some tools like:

  • Google Search Console
  • Deep Crawl
  • Screaming Frog
  • SEMrush
  • Ahrefs

Conclusion

At least now you concept of how many at least expects an SEO audit can cost.

The cost is not everything you need to be aware of, you also should comprehend the parameters that I brought forth above. Yes! Because they dictate how much you will be billed for it.

Khizer Tariq<span class="bp-verified-badge"></span>

Khizer Tariq

Khizer Tariq is a Copywriter, SEO executive, and tech enthusiast with more than 8 years experience. He is running popular blogs in the traveling, mobile & pc gaming, technology, banking & finance, education, and motivational speakers industries. Moreover, KT is teaching and making helpful content on different platforms like Facebook & youtube. You can follow Khizer Tariq onย Linkedin,ย Facebook,ย Twitter,ย Pinterest,ย Instagram.

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